Your Mind Festival was founded by Felicia Hansson and Sofie Kraft—two entrepreneurs brought together by a shared passion for health, well-being, and personal growth.

Felicia is the founder of Solyn, a functional non-alcoholic beverage brand with a vision to create new ways for people to gather, celebrate, and connect—without alcohol. Driven by a deep interest in mental well-being, behavior change, and entrepreneurship, she is passionate about creating experiences that inspire people to feel better and live more intentionally.

Sofie is the founder of Grounded Factory, a modern wellness platform exploring everything from yoga, meditation, and sound healing to personal growth and holistic health. Through retreats, events, coaching, and her podcast, she inspires people to deepen their connection with themselves and live more authentic, conscious lives.

Together, they created Your Mind Festival to bring together people, ideas, experts, and brands around one shared belief: that true well-being is about nurturing both body and mind—and that small, intentional changes can create a lasting impact over time.